Devan Borsboom

Co-Owner, YetiConnect · AI Consultant · Lethbridge, Alberta

Devan Borsboom

Co-owner of YetiConnect. Founder of Borsboom Consulting. More than ten years turning operations and automation into steady growth.

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Portrait of Devan Borsboom

About

Devan Borsboom is the co-owner of YetiConnect, which builds business texting and calling software connected to the CRMs sales and service teams already use, including HubSpot.

He is also the founder of Borsboom Consulting, where he helps law firms, dental practices, medical spas and other professional practices put AI to work on the repeat work their teams do every day.

Devan has spent more than ten years building the automation behind service businesses. He has worked with Keap since its Infusionsoft days, with home services, financial and e-commerce companies, and has led operations and technology inside growing teams. He lives in Lethbridge, Alberta.

  • Role Co-Owner, YetiConnect
  • Also Founder, Borsboom Consulting
  • Focus Operations, marketing automation, AI for professional practices
  • Based in Lethbridge, Alberta, Canada

Experience

  • 2024 to present

    Co-Owner, YetiConnect

    Co-owns and helps run business texting and calling software that connects to HubSpot.

  • 2024 to present

    Chief Operating Officer, FixYourFunnel

    Runs day-to-day operations for business texting and calling software that connects to Keap.

  • 2015 to present

    Founder, Borsboom Consulting (formerly Borsboom Marketing)

    Independent consulting since 2015. Today: AI for law firms, dental practices, medical spas and other professional practices. Before that: Keap and Infusionsoft automation for home services, financial services, e-commerce and education companies across Canada and the United States. borsboomconsulting.com

  • 2021 to 2023

    Chief Technology Officer, Ascendant Financial

    Led marketing automation, CRM and technology for a financial advisory firm, after starting as IT Manager and Process Engineer.

  • 2015 to 2018

    Digital Marketing Lead, personal development and live events company

    Ran marketing automation, webinars and advertising for a training and live events business.

Credentials

  • Keap Certified Partner
  • DigitalMarketer Customer Value Optimization Specialist
  • DigitalMarketer Content Marketing Specialist
  • DigitalMarketer Email Marketing Specialist

Education

Studied business at the University of Alberta.

Questions people ask about Devan

Who is Devan Borsboom?
Devan Borsboom is the co-owner of YetiConnect and the founder of Borsboom Consulting. He is based in Lethbridge, Alberta, Canada, and has more than ten years of experience in business automation.
What does Devan Borsboom do?
He co-owns and helps run YetiConnect, which builds business texting and calling software, and he helps law firms, dental practices, medical spas and other professional practices put AI to work through Borsboom Consulting.
What is Borsboom Consulting?
Borsboom Consulting is an AI consulting practice led by Devan Borsboom. It helps professional practices use AI on the repeat work their teams do every day, with a person always approving the work.
Does Devan Borsboom work with Keap and HubSpot?
Yes. Devan Borsboom has worked with Keap, formerly Infusionsoft, for more than ten years, and YetiConnect connects business texting and calling to HubSpot.
How can I contact Devan Borsboom?
Email [email protected], or message him on LinkedIn.

Working on AI for your practice?

Borsboom Consulting helps professional practices use AI where it saves real staff time. For anything else, reach Devan by email.

Visit Borsboom Consulting [email protected]